The magic art-objects will weave into their dreams and desires, making their jobs now seem not only poisonously boring but also morally destructive. They will also now begin to realize they are acting as enemies of the human race by commodifying desire and working as the agents of soul-Control. The hex will cause them to come to know their true desires, symbolized by the magical objects.
Hardly any new ideas are brought in because too many people are trying to write like Lovecraft or perpetuate the same conventions, but they’re doing it by maintaining the status quo and not offering anything new.